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Research papers

Advertising and sales promotion in the U.K.

This paper is designed to complement the paper presented by Dr. Alexander Krzyminski at Palermo, in July, 1972. Dr. Krzyminski's paper set out to describe the current situation in Poland so as to "serve the idea of extending East-West trade" and, at...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michael Lyster
June 15, 1973